U.S.Bank — Sandy Yan

U.S. Bank

U.S. Bank wanted to create meaningful dialogue

with Chinese American consumers online and offline during Chinese New Year.

For U.S. bank, Lunar New Year means celebrating with its customer partners.

Whether it’s a graduation, a new business opportunity or continuing your journey to financial prosperity,

U.S. Bank wants to celebrate these milestones with you.

2020 LNY Campaign: The celebrations begin with you

To celebrate Chinese New Year with its Asian consumers,

we were tasked to create a Lunar New Year calendar for US Bank to share with its customers and business partners.

I was honored to be a part of this fun project and work with our illustrator

to create 12 different stories by marrying Chinese culture and US Bank’s brand role in the consumers’ financial journey.

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During the pandemic, we were briefed to create a time relevant campaign to strengthen U.S. Bank’s brand image among multi-cultural communities.

The goal was to stand out among all the other brands and be loud and different.

Campaign: Turn talk into action

Manifesto

It’s time for action.
As we continue to rebuild around the country,
we understand that diverse communities face unique hurdles.
That's why we want to put our beliefs into action.
It’s time to roll up our sleeves and get to work.
Like offering coaching programs for small business owners and connecting you to online resources. Or making a commitment of over $100M to the communities that are impacted most. Of that, we've committed $60M to our employees and
small businesses, $50M toward Community Development Financial Institutions (CDFIs), and $1M into cities with the most vulnerable and hard hit populations.
We know you’re ready to get back to work and so are we.
Now let’s put our actions to work for you.

At U.S. Bank we're committed to investing in diverse communities.

USB_2020_RMC_9.625x5.415_ZH-T-750px.jpg — Print Copy （Mandarin)

全美銀行致力於為大眾創造更多機會，例如為小型企業商家提供輔導諮商專案、一系列的網上資源，以及投資包括1500萬美元的資金來幫助多元族群重建社區。此外，我們更與ASCEND等機構攜手合作，共同為亞太裔商業以及專業人士提倡融合與包容。

讓我們行動起來！請上usbank.com/action

去.png — Social Copy

（English+ Mandarin）

與我們分享您付諸行動的故事
我們一直在不斷學習，如何更好地為您服務。我們想聆聽您的故事，成為各個多元社區更棒的夥伴。現在就使用#MyUSBActionStory，
分享您的故事吧。

CTA: Facebook Button [Learn more: usbank.com/action]
Share your stories of action
We're constantly learning how to serve you better. We want to
hear your stories so we can continue to be a better ally to our diverse communities. Submit your story now with #MyUSBActionStory.

CTA: Facebook Button [Learn more: usbank.com/action]