Jack Daniel's — Sandy Yan

Jack Daniel's

We were asked by Jack Daniel’s to create two campaign ideas for possible partnerships in the music field.

The ideas needed to tie back closely with its long-term brand slogan: “Stay Different”.

We came up with two ideas: one was to partner with DJs, the other was to advocate local small business owners. The clients picked the second one in the end.

Stay Different Music Campaign

Screen Shot 2019-06-24 at 3.49.15 PM.png

Screen Shot 2019-06-24 at 3.49.22 PM.png

Screen Shot 2019-06-24 at 3.49.29 PM.png

Screen Shot 2019-06-24 at 3.49.34 PM.png

Screen Shot 2019-06-24 at 3.49.40 PM.png

Screen Shot 2019-06-24 at 3.49.45 PM.png

Screen Shot 2019-06-24 at 3.49.52 PM.png

Screen Shot 2019-06-24 at 3.49.59 PM.png

Screen Shot 2019-06-24 at 3.50.04 PM.png

Screen Shot 2019-06-24 at 3.50.12 PM.png

Screen Shot 2019-06-24 at 3.50.23 PM.png

Screen Shot 2019-06-24 at 3.50.37 PM.png

Screen Shot 2019-06-24 at 3.50.43 PM.png

Screen Shot 2019-06-24 at 3.50.51 PM.png

Screen Shot 2019-06-24 at 3.51.07 PM.png

Screen Shot 2019-06-24 at 3.51.11 PM.png

Screen Shot 2019-06-24 at 3.51.23 PM.png

Screen Shot 2019-06-24 at 3.51.44 PM.png

Screen Shot 2019-06-24 at 3.52.07 PM.png

Screen Shot 2019-06-24 at 3.52.12 PM.png

Screen Shot 2019-06-24 at 3.52.21 PM.png

Screen Shot 2019-06-24 at 3.52.37 PM.png

Screen Shot 2019-06-24 at 3.52.41 PM.png

Screen Shot 2019-06-24 at 3.52.46 PM.png

Screen Shot 2019-06-24 at 3.52.51 PM.png

Screen Shot 2019-06-24 at 3.52.57 PM.png

Screen Shot 2019-06-24 at 3.53.03 PM.png

Screen Shot 2019-06-24 at 3.53.07 PM.png

Screen Shot 2019-06-24 at 3.53.14 PM.png

Screen Shot 2019-06-24 at 3.53.18 PM.png

Screen Shot 2019-06-24 at 3.53.26 PM.png

Screen Shot 2019-06-24 at 3.53.31 PM.png

Screen Shot 2019-06-24 at 3.53.35 PM.png

Screen Shot 2019-06-24 at 3.53.48 PM.png

Screen Shot 2019-06-24 at 3.53.55 PM.png

Screen Shot 2019-06-24 at 3.54.01 PM.png