Martell
Airports are an important touch point in driving Martell’s sales in the Asia-Pacific region. I was tasked to create a series of social media posts for Martell as a part of their seasonal campaign to target potential travelers/consumers in different airports across Asia.
Lunar New Year is a good time for brands to reconnect themselves with their target consumers.
It’s the same case with Martell — they wanted to push online and offline sales in their duty-free stores in Chinese airports.
I created creative content and a whole user journey for this CNY campaign.
The idea was to get their attention online first and reward them with incentives to redeem offline at the airport.
Meanwhile, the campaign idea should be closely tied to the cultural insights of Lunar New Year.
