Lancome
Lancome wanted to change the conventional image of their hero product Genifique among the gen-Z and millennials in East Asia. A brand campaign targeting a young audience that’s sharable on social media is urgently called for in today’s market. The team was challenged to create something modern, chic and never before seen. In the end, I delivered an idea that’s futuristic, digital and fun — using “glitches” as a metaphor for everyday skin problems and of course Genifique as the solution.