Cheers

 Cheers Sofa is the #1 selling sofa in China, but they decided to change their spokesperson from Andy Lau to Wu Jing.

In order to announce this big news and build storytelling between Cheers and Wujing, I was tasked to come up with a brand video starring Wujing.

I created two concept directions and the clients chose to combine the two ideas together.

You can see the final video at the end of this page.