Burger King

Burger King Monster Burgers are extra spicy.

We dared consumers to challenge them like challenging a monster.

For conquering this beast of a burger, they could receive a free meal or coupon.

Campaign Idea: 猛兽出洞 Challenge the Monster Burger

This campaign has appealed to 522,000 unique visitors and 83.56% of them are new visitors.

29.22% of them played the game for over one minute. About 103,000 participants played the game for 166,000 times.

Burger King Chicken Fries are tender and fresh.

It’s something Chinese consumers had never tried.

We offered two main ideas to the clients and they picked the second one.

Based on that idea, the team created a social sensation online by introducing this new character “Mr. Chicken Fries”.

By pushing social media stories and a H5 mobile game, we were able to bring a lot of attention to this little guy.

Campaign Idea: 就是要嫩你 Time to Pick on It