Arket
ARKET is a brand-new name in the Chinese market.
The strategist and I built a content platform for ARKET to deliver brand value and recruit fans in a cost-effective way.
I was mainly responsible for creating the brand concept, content strategy and sample posts.
Think of it as a brand social media guideline as well as a content pillar.
Clients also needed us to create a spring seasonal campaign on Chinese social media for its hero product — striped clothing.
